Are you negotiating deals for your clients? Or are you negotiating for yourself?

A key in negotiating is knowing ahead of time when the deal dies. The only way you can know that is to be sure you have all the information at your finger tips.

Discuss with your client what is a deal killer for them and if it gets to that, be sure you communicate it to the other side. Don’t assume anything when you are in negotiations. By doing your homework, you and your client will feel good when the deal comes together or it is let go.

The only way to avoid remorse is to know all your facts up front. It’s imperative to do your homework before your negotiations begin.

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